heir to the poetic and Persian legacy of well known
Urdu/Punjabi poet Anwar Masood, has come a long way from
hosting ‘Ghazal time’ on the pioneer FM station in the
country, to hosting the late night literary-musicals like Raat
gaye, Dayar-e-ishq and the next in line, Dyar-e-sukhan on PTV.
Despite his regular appearances on TV, his claim to fame
remains the late night show ‘Ghazal Time’ on FM 100 back in
1995. A trend setting program conceptualized and conducted by
Ammar Masood which proved to be the beacon for every FM
station that emerged in the latter years. His long association
with Radio only discontinued when he took up the Daily Morning
Transmission of PTV as Host & Script writer. He was associated
with the PTV’s Morning Show for a couple of years.
Better known for his advertising genius, Ammar has recently
come up with a Book called “Mohabbat ka neela rang”, an
anthology of his short stories.
Ammar Masood is an Economics major, with an M Sc in Economics
from The University of Punjab in the year 1989 – 91. He is
also professionally trained in Modern Techniques in Audio
Visual Productions from National Television Studios.
He is currently working on his second book of short stories
which is due next year. One of the leading private TV channel
is making a drama serial on one of his short stories.
is currently working with Population Council, a subsidiary of
USAID before which he headed the entire Marketing and Product
Development of the 5 channels of Pakistan Television Network.
Before joining PTV, he was the Creative Head of M Comm. He has
led the Creative Departments of Orient McCann Ericsson and
Interflow; the leading advertising agencies of Pakistan.
Ammar has also been associated with UNFPA as a speaker on
Family Planning & Reproductive Health and later the
‘Population Council’ as a field officer where he conducted
research in various parts of the country. He was also a part
of the Islamabad Stock Exchange as Publications Officer in
1994 – 1995, the time when he was a part time Radio Host and
anchor on TV.